2023-2024 / Sirok / Japan
Skincare bottle
Assistant Designer : Yuri Takayama

"FAS" is a fermented ageing care brand born from the desire to deliver various beauty ingredients to adult skin without bias, using the warm science of fermentation control. I wondered if it could be applied to design that the process of creating a product while receiving the blessings of nature over time through fermentation of black rice, and the user's feelings of enjoying the beauty that grows over time as they work towards their ideals every day.

The act of "waiting"

We have repeatedly considered the act of "waiting", which is important for fermentation. When I see people waiting for something, I feel a wavering feeling of elation and a little anxiety about the future. In addition, by using "FAS", we superimposed the image of her enjoying the process of becoming more beautiful as she strives to reach her ideal day by day and incorporated into the modelling the "waiting figure" of the figure, which sways beautifully to its rhythm like a pendulum.

Thinking about the scene of black rice growing in Kyoto

"FAS" uses a unique two-step fermentation technology for black rice from Kyotango City, Kyoto Prefecture, which has revived ancient rice, and uses a "black rice fermented liquid" containing 738 different ingredients as the mainstay of product production. The black gradation paint gives the image of the blessings of fermented black rice bubbling up, and the widening shape expresses the image of penetrating the skin, when displayed in stores, the shape evokes the mountains of Kyoto.

「FAS」は、発酵コントロールという温かなサイエンスによって、大人の肌にも、偏りなく多種多様な美容成分を届けたいという想いのもと誕生した、発酵エイジングケアブランドです。黒米発酵による時間を掛けて自然の恵みを受けながら製品が作られる過程と、このプロダクトを介して、日々理想に向け、時と共に美しさを重ねていくことを楽しむユーザーの気持ちをプロダクトデザインに落とし込めないかと考えました。

「待つ」という行為

発酵に大切な「待つ」という行為について、考察を重ねていきました。人が何かを待っている姿には、未来への高揚感と少しの不安が巡っているかのような揺らぎを感じます。また「FAS」を使うことで日々理想に向け美しくなっていく過程を楽しむ姿を重ね合わせ、振り子のように自分のリズムでゆらゆらと美しく佇む「待ち姿」を造形に取り入れ表現しました。

京都で黒米が育つ情景を想いながら

「FAS」は、古代米を復興させた京都府京丹後市の黒米に独自の2段階発酵技術を採用し、738種もの成分を含む「黒米発酵液」を製品作りの主軸にしています。黒のグラデーション塗装で黒米発酵の恵みが沸き立つイメージを、末広がりの形は肌へ浸透するイメージを表現し、その形は店頭で並ぶと京都の山々を想起させます。