"FAS" is a fermented ageing care brand born from the desire to deliver various beauty ingredients to adult skin without bias, using the warm science of fermentation control. I wondered if it could be applied to design that the process of creating a product while receiving the blessings of nature over time through fermentation of black rice, and the user's feelings of enjoying the beauty that grows over time as they work towards their ideals every day.

The act of "waiting"

We have repeatedly considered the act of "waiting", which is important for fermentation. When I see people waiting for something, I feel a wavering feeling of elation and a little anxiety about the future. In addition, by using "FAS", we superimposed the image of her enjoying the process of becoming more beautiful as she strives to reach her ideal day by day and incorporated into the modelling the "waiting figure" of the figure, which sways beautifully to its rhythm like a pendulum.

Thinking about the scene of black rice growing in Kyoto

"FAS" uses a unique two-step fermentation technology for black rice from Kyotango City, Kyoto Prefecture, which has revived ancient rice, and uses a "black rice fermented liquid" containing 738 different ingredients as the mainstay of product production. The black gradation paint gives the image of the blessings of fermented black rice bubbling up, and the widening shape expresses the image of penetrating the skin, when displayed in stores, the shape evokes the mountains of Kyoto.